As expected, Turner Broadcasting System is rewarding Boston for its clueless assistance in turning a low-budget, guerrilla marketing program into a huge advertising success. In a year when the price for a 30-second spot during this year’s Super Bowl XLI was expected to reach $2.6 million, Turner's "Aqua Teen Hunger Force" has received over a week of international press coverage for a paltry $2 million.
$1 million of the expense is ostensibly to cover the actual expenses that various agencies incurred in over-reacting to the rude, cartoonish devices. The additional $1 million payment is termed “goodwill funds” that can be used for training, equipment and public outreach. State Attorney General Martha Coakley applauded the settlement saying that the final amount was more than the state would have received from the courts.
The charade charges against the two men who installed the devices are still pending although Ms. Coakley said that a settlement is possible. Or perhaps the marketing campaign still has some time to run.
No comments:
Post a Comment